The Importance of Color Choice for Your Brand
60-80% of a customer’s buying choices are influenced by color, so wrong color decision can cost your company in the long run. The first thing a consumer looks at is your logo, and he/she can naturally sense whether it coheres with your brand. 95% of brands stick to one or two colors in their logos and 41% use text only, and the top 4 colors used by the world’s top brands in order are blue, red, black/grayscale, and yellow/gold.
Breakdown of Color Meanings
Red
Red suggests feelings of passion and instinct. It raises a person’s heart rate and causes them to breathe faster. Red is used when something aggressive, energetic, provocative, and attention-grabbing is meant to be portrayed. Some popular industries that use this color are food, technology, cars, and agriculture.
Purple
Purple is seen as a very sophisticated and mysterious color used to imply royalty, sophistication, nostalgia, mystery, and spirituality. Some popular industries that use this color are finance, technology, and health care.
Blue
Blue is the most popular choice as it puts people at ease and is used to promote a feeling of trustworthiness, dependability, security, and responsibility. Some popular industries that use this color are energy, finance, airlines, technology, health care, and agriculture.
Green
Green is used to evoke feelings of calmness, freshness, prestige, and health. Deep greens are associated with prosperity while lighter greens bring feelings of serenity. Some popular industries that use this color are energy, finance, food, household, and technology.
Yellow
Yellow corresponds with emotions like hope and optimism, and it stimulates creativity and energy. The brightness of this hue catches the eyes of customers and encourages sentiments associated with light, warmth, and motivation. Some popular industries that use this color are energy, food, and household.
Orange
Orange is a combination of yellow and red that brings feelings of cheer and boldness at the same time. This color is lively and exhilarating, and is used to promote thoughts of vitality, fun, play, and exuberance. Some popular industries that use this color are technology, and health care.
Brown
Brown symbolizes earthly simplicity and strength. Although it reminds most people of dirt, this color is the perfect choice if you want to suggest that your company focuses on what is natural, simplistic, and durable. Some popular industries that use this color are clothing, cars, and agriculture.
Black
Black is used by companies that want to appear classic and sophisticated. It is successfully used by companies that want to promote their product as expensive, as it conveys prestige, value, timelessness, and sophistication. Some popular industries that use this color are clothing, technology, and cars.
White
White is a color that represents purity and cleanliness. Many businesses that have to deal with health care and children find this to be an appropriate choice as it promotes thoughts of purity, nobility, cleanliness, and softness. Some popular industries that use this color are clothing and health care.
Choosing the right color to represent your brand is not a simple task as it seems. You need to take into account what industry your company is in and what type of brand image you want your logo to portray.
