Email Marketing
Email marketing is a tool used to market your business to a group of people through email. A successful Email campaign needs to have certain components in order to prevent a low closing or deletion rate. Here are some facts about Email marketing that you can add to your knowledge base and ultimately have a better insight on how to create better emails.
Email Is Used to Send:
Ads
Request Business
Solicit Sales
Donations
Build Loyalty
Trust
Brand Awareness
Types of Email Marketing
Email Newsletters
This type of newsletter is sent frequently to subscribers and customers. The main reason for sending these emails is to build a relationship between the company and the subscriber.
Transactional Emails
A transactional email can include messages about dropped baskets, but will mostly be sent to show receipts of purchases and order confirmations.
Direct Emails
A direct email is used to communicate a promotional message. It usually involves the announcement of a special offer or new products. A company will collect a list of potentially interested customers’ addresses to send the emails to or they can rent a list from a service company as well.
Interesting Facts
In 2011, US firms spent $1.51 billion dollars on email marketing and it is predicted that in 2016 the amount will be $2.468 billion.
Tuesday was found to be the day of the week with the highest amount of emails opened (25.4%).
75% of emails delivered are opened between the hours of 6 AM to 6 PM.
95% of emails that are delivered are spam compliant.
12 Advantages of Email Marketing
1. Return on Investment
ROI can be tracked and has proven to be high when email marketing is properly done. In fact email marketing is the second highest most effective online marketing tactic, making it inferior to only search marketing.
2. Gaining Subscribers
Through time and effort, marketers will eventually have an extensive list of consenting email subscribers. This means more engagement as people who are genuinely interested will see your message.
3. Timing
On an average day, emails delivered between 1-5 AM outperform those sent at other times in terms of open and click rates.
4. No Boundaries
An email can be sent anywhere around the world. There are no borders that can block your message from being sent.
5. No Expenses
All you need is an internet connection and a computer to start your email marketing campaign. There are no costs involved, just time.
6. Subscriber Engagement and Interaction
Emails can bring responses that would have never occurred had you not sent them. A user can click on whatever part of your email they find interesting, making the experience interactive and more engaging.
7. Personalization
An email can be personalized with greetings for targeted prospects, creating special bonds with potential customers.
8. Marketing
Email marketing is efficient because it does not require you to be present. The messages you give in your emails can be understood even when you are out of the office.
9. Results
The breakdown of click-through rates, conversion rates, and how a person found your website can be found using special tools that will help you calculate the success of your campaign.
10. Targeted Marketing
You can select which email addresses to target based on a prospect’s location, age, and income. This prevents you from bothering people who you know would not be interested in your product or service.
11. Quicker Response Rate
Most email campaigns receive responses within 1-3 days, as compared to direct mail, which takes around 7 to 12 days.
12. Simplicity
Email campaigning can be done at home and does not require a long list of tools and resources. All you need is a computer with an internet connection.
After reading this infographic you will see how much email marketing can benefit your marketing efforts and bring in more potential customers. It is a very simple process, only requiring you to gather a list of emails, create your emails, and send them. Utilizing email marketing for your business is a great way to approach customers without physically being there.
