3 Most Effective Email Marketing Tips and Tricks
Deciding to do an email marketing campaign is a smart move, but knowing where to start is a hard decision to make. Read the following advice to help you choose what aspects of your campaign to focus to save yourself the headache and time afterwards.
Numbers
Email marketing is the most powerful tool you can use to raise your add-to-cart rates 10.91%, conversion rates 7.09%, and page views 2.28%. In 2016, it is forecasted that $2.5 billion will be spent on email marketing.
How to Boost Your Conversions
Target Audience
Segment your audience and tailor your message to each one.
Send emails to inactive customers that include incentives like promotion codes.
Have an automation system that sends emails to people who leave their carts.
Consistency
Create a consistent presentation format for your homepage, products, and emails. This will help you brand yourself and raise recognition for your business/organization, as well as improve the user experience.
Technology
Find out what devices your customers use to view your emails. If your audience uses tablets or mobile phones, make sure to optimize your website to be accessible through any device. Companies that optimized found that their email views on iPads and mobile devices rose 73% and 34%, respectively, in only four months.
Find out what devices your customers use to view your emails. If your audience uses tablets or mobile phones, make sure to optimize your website to be accessible through any device. Companies that optimized found that their email views on iPads and mobile devices rose 73% and 34%, respectively, in only four months.
