LinkedIn Company Pages: Easy as 1, 2, 3
Once you get your business up and running on LinkedIn Company Pages, there will be no looking back. This is like your open door to key people, important resources, and your one stop shop for sharing your business products and services with the world. Hubspot statistics show that you can enjoy as much as a 277% greater margin of lead generation via LinkedIn when compared to all other social networks.
Those are some impressive numbers! So, in this instance 1-2-3 could add up to $$$$$$ and more. Wow, what’s not to love?
Here’s the easy plan:
1. Overview
2. Careers
3. Products
When it comes to the Overview portion of your LinkedIn Company Page, you can customize and tweak this so it reads perfectly to update your LinkedIn audience. You know you are constantly and consistently reaching a diverse group of professional individuals and businesses. So, take this opportunity to get your message across to them.
The LinkedIn Careers section of your Company Page helps you and your business connect with not just professionals, but the right professionals. Career oriented and serious minded individuals will know who you are and what you are about because they have sought out your business or business type. When these experts apply through your Page, they are already primed and interested. For this reason you don’t want to let your Careers page data get outdated. It’s important that candidates see accurate and up-to-date information.
On your LinkedIn Products tab you can capture one of the most important commodities on the internet. Consumer opinions posted online are trusted to an amazing degree over and above other avenues of advertisement such as branded websites or ads placed on social networks. People inherently want to and do believe in other people. That’s not a 100% rule, but is the case about 70% of the time. What this tells you as business entity is the Products portion of your LinkedIn Company Page can be a mega win for your business success.
So when you set up your Products tab be sure to showcase your products and services to the hilt, but don’t forget your wonderful customers. Give them a place to post their opinions and let this human interaction go to work for you.
There you have it. The 1-2-3 of LinkedIn Company Pages.
