Guerrilla Social Media Marketing Examples and
Tips
Incorporating guerrilla marketing into your
social media marketing campaigns is easier because social media is often free
to use, and able to reach lots of people in a short time, irrespective of
distance. On the other hand however, you
have a lot more competition in getting yourself heard, because everybody else
can use this free medium to do the same thing.
Defined by its most incredibly fundamental
notion, guerrilla marketing includes making big or shocking marketing moves,
with the accepted risk that it may cause as much damage as it does good.
There’s an accepted risk that it may have no positive effect at all, whilst on
the other hand, is still far cheaper than most normal marketing
techniques. The best guerrilla material
will usually pop up in situations where you’d be the least likely to look. This is often why the best guerrilla
marketing works, because it hits the customer from an area where they thought
they were safe.
Resulting from the fact that guerrilla marketing
material is frequently made with almost no pre-planning, its tactics are used
with the greatest effect by minor businesses searching for affordable but
effectual approaches to building their customer base or product/customer attention. It is also good for smaller businesses that
are looking to set up a sort of grassroots campaign.
As you may have figured out, (or seen for
yourself), social media is very favorable in terms of grassroots guerrilla
tactics, however viral material can’t invariably be described as “guerrilla.” On a counter-intuitive side however, most
guerrilla marketing has the potential to go viral, be it on YouTube, Facebook,
Twitter, etc.
What are the courses in which social media
guerrilla marketing which can most find a profit for the guerrilla advertiser?
It is only limited by your imagination.
The key is honest innovation. For
example; the Ford F-150 pictures that were posted via online picture social
media showing a picture of the truck holding up a real life crate of bricks.
Other companies have shown people how to see what
a tattoo would look like on themselves, by asking people to draw the pattern on
a mirror and then look at the mirror and position the pattern on their
reflection, let’s say their arm for example.
The Alfa Romeo Company
sent around pictures of their car in a shopping basket. A dog training company showed pictures of dog
foot prints leading to a toilet. You are
only limited by imagination. So for
example, if you were a fishing tackle firm selling your brand of fishing
chairs, then why not show a social media video of a guy fishing comfortably in
his chair whilst scantily clad women walk behind him and past him. Half way through this son (sat on the floor)
looks behind and sees them and says, “Dad?"
To which the man replies, “not now son," and continues fishing. Then up comes the tag line which says, “If it
can wait……let it," or “x chairs… for when you just got comfortable."
