Social Media Marketing for Hotels Tutorial
Create an account/profile
on every social media you can. If a site
does not allow the application of businesses, then do it in your name. Place your marketing strategy around being
honest, so that if your hotel is not the poshest in the area, then does it have
the best food? Best locations? Closest to the theme park, airport or pubs?
Get people trying your new menu or newest foam
mattresses by announcing it on your social media, and then giving discounts for
your friends, followers, fans etc.
Reward people for knowing you.
There are lots of ways to get people to
comment on your social media platforms, so why not try them all. Why not have people who come up with the
funniest responses get a free trial or free night at your hotel, or an ultra
cheap weekend.
Get your follower/fans/friends talking, and
make them fans of your hotel. Get your
previous customers to say how good it is.
Ask them if they agree when you say that “your gardens are the best” or
“your food is top quality”, “your meal portions are the biggest”, and show them
pictures.
Keep the dialogue open with the people who
follow you. This can be done many ways, but don’t make it all about advertising
and showing off or people will get bored.
Keep people updated on stuff and reward them
some way for following your news. Such
as, if building works are being finished, then create a wall fingers over a
weekend. Create a wet concrete wall
section and have your online followers push in one finger. Future visitors can put their fingers in to
see if theirs would fit. You can even
let people name their finger so they can tell people about how they are part of
the building in the future.
Prove yourself with social media. Show pictures of your large food portions or
your silk sheets. Show videos showing
how quiet it really is, or how tall your tower really is.
Try to make it less about advertising and more
about interaction, so as to keep a dialogue open. Advertising is tantamount to boasting on
social media, and is not smiled upon.
Find your competition on social media and see
what they are doing. Does it look like a
good idea? Why not try it?
Remember these points
about the social media industry.
Marketers are expecting a lot more of social
media with 83% saying SM is very important for their current business.
Marketers wish to target the idea of analytics
and targeting, with 40% wanting to learn just how to correctly measure their
return on investment of most social media platforms
Most marketers use social media as a way of
searching out customers and potential prospects.
Video marketing will be this year’s biggest
thing, with 76% of marketers saying that they will concentrate on it the most
this year.
Most marketers want to know about Google even
more than ever, and this is despite the fact that only 40% of them have a
Google+ account. 70% wish to know a lot
more about social networking, and 67% are expecting to increase SM activity
this year alone.
The main benefits of SM marketing - increasing
awareness (85%) & increased traffic (69%) & market info collection
(65%).
In order of importance, currently rated are:
Facebook, Twitter, LinkedIn, blogs, YouTube.
Most companies say that Social media marketing
takes at least 11 hours per week to make even a small positive impact.
