Social Influence Marketing Techniques and Tips
Social
networking is a great way to kill a hell of a lot of time. It is the Internet equivalent of eating
cheesy Wotsits. It is addictive, and if you touch anything else whilst doing
it,, then you will get orange gunk all over it.
Existing
on a social network is not enough. You must constantly work to maintain your
image, contacts, creditability and trust. You are living the life of a highflying solicitor mixed with a
supermodel. Gain a little weight and people will spit on you in the street.
There
are many social media platforms, so you need to pick the one that will grab the
attention of your potential customers. Just grabbing attention will get you as far as a sixteen-year-old boy
showing his nipples to his schoolteacher in assembly. This is not a celebrity
status you are maintaining, hence, all attention is not good attention.
Create
clear goals so that you restrict your potentially wasted time. Like deciding to go for a swim to lose a
little weight but then, turning it into a “how long can I hold my breath” contest with an 8year old who you
are sure was cheating in some way!
Do
not try to sell direct, because it is a fruitless endeavor. Like a Parkinson’s patient trying to eat
peas off the back of fork to impress his mother in law.
Carry
out research into the biggest users of each social media.
The
list below will give you a vague idea of where to start.
Twitter - People prone to addictive reading.
Are your customers the types who are more
likely to enjoy reading?
Book merchants YES.
Video game merchants NO.
Facebook - People prone to addictive attention seeking
and interaction.
A questionnaire, games and calls to
comment will appeal to these people. Would
your customers enjoy that?
Magazine merchant YES.
Car dealership NO.
LinkedIn - People prone to attention seeking, either
for themselves or for their business.
Does your business deal with other
businesses? Would you do well on LinkedIN?
Business card merchant YES.
Pie shop bakery NO.
FlickR - People prone to image admiration, often-fast
paced visualisation preferred.
Are your customers inclined towards the
visual over text?
TV merchant YES
Beer merchant NO.
YouTube / Daily
Motion - People prone to be easily distracted or who prefer to research
without reading
Could you give product demonstrations or
recipe instructions via video?
Bakery YES
Accountancy firm NO.
Tumblr - People prone to addictive visual and
artistic admiration
Is your customer base one that will
easily get lost in a sea of images?
Graphic design studio YES.
Farmers
market NO.
Digg / Reddit - News addictive personalities
Would your customer base respond well to
a newsletter?
Phone merchant YES.
Roof tiler NO.
Stumble Upon - addictive net browsers
Is your customer base comprised of the
addictively inquisitive?
Comic Con YES
Builders merchant NO.
