Social Media Marketing Tips for Business
Promote your presence on
the network as much as possible so as to gain more fans or followers. Let them
know that you are present on social networks using other marketing channels
such as your website, your newsletters, sales literature or sales points. Tell
your target audience where they can find you and why it is interesting to
follow you (exclusive benefits, competitions, customer service, etc.).
Using Social Media to
develop brand awareness is a key goal area (with kids, adults, teens, fat
people, etc.) Millions of people
discuss, exchange, and share content on social networks and that is precisely
what the advantages of social media for businesses are. Facebook, Twitter, Youtube, etc., draw
attention to your brand and generate more traffic to your website. Social platforms allow you to highlight your
expertise and provide access to a new wider audience.
Test different ads in
different networks. The ads on social networks can help build your brand or
products outside your network, fans or followers. The different channels offer
different possibilities for this, advertisements on Youtube and Facebook and
through the sponsored tweets are all effective.
Experiment with different concepts to define the most effective
operations for your brand. The key
factor is of course, an offer tailored to your target audience to encourage
them to click.
Continue to develop and
improve your customer service. “A dissatisfied customer will share his negative
experience with an average of 9 to 15 people”. Around 13% of disappointed
customers will talk to more than 20 people (sourced from the White House Office
of Consumer Affairs). With the advent of
social networks and the ability to easily and quickly share comments and
tweets, critics can spread news even faster than before. It is therefore extremely important for a
company to listen to what customers and prospects are saying about you. One way to avoid escalating rumors is to set
up a customer service on each of the social networks on which you are
present. Besides being able to respond
directly to a dissatisfied customer to resolve the dispute, you can show your
prospects that you are reachable and available.
Do not underestimate the
power of video. YouTube has over 550 million
worldwide visitors per month. It is
therefore surprising that many companies have not yet realized how Youtube can
be effective for brand awareness and interactive dialogue with the target
group. Take time to create a YouTube
page for your company and/or products you want to promote. Content can range from simple operating
instructions, a detailed description of products annually, through entire
movies, which will help you increase your reach. Your reputation and your positioning on
search engines will also improve.
Test the location-based
social media. Facebook has the
geo-location social networking and it was a key trend in 2011 and will likely
continue to grow in the future. These
applications are well suited to retail stores to attract customers into store
and promote specific offers. At the same
time you may increase brand awareness, as users share their
"Check-Ins" contacts with their Facebook followers or on other social
networks.
Use social media for
product launches. It is obvious that
every brand wants to launch its new product by attracting the most attention in
the market. In most cases, product
launches are very expensive and require significant resources. Social networks are appropriate for the
introduction of new products onto the market, to stimulate interest and
curiosity by developing a dialogue with your customers and prospects. In addition, you can "extend" the
efforts of the other social media channels of communication such as email marketing,
TV commercials or advertisements. Social
networks increase your reach and you can reach audiences that you would not
necessarily able to reach through other channels.
Reward your fans and
followers. The first step is to gain new
fans and followers, and then you should encourage them to stay. Place key posts that are relevant and post
attractive offers. So listen to your
network chatter and offer regular coupons, discounts or contests. Book your fans a VIP by offering exclusive
offers, valid only for social-media-alites.
Thus, you will be able to retain and increase the chances of seeing your
offers relayed outside your own network, making readers want to be your friends
or fans too.
Use an analysis tool to
measure the effectiveness of your social media presence. A key challenge for companies operating on
social networks is the measure of the performance of campaigns and activities, and
that is where analysis tools come into play.
With analysis software you will get a complete overview of the
effectiveness of each campaign and the success of your social media presence in
general. You can check and optimize your
social media strategy, by analyzing the performance indicators such as
interactions with your contacts, comments, number of likes, fans or followers,
or shared.
Include events in your
social media strategy. Social media is
especially effective in promoting all types of corporate events, both in B2C
and B2B areas. Social networks allow you
to promote your store promotions and events, provided to publish regular updates
to arouse the curiosity before, during and after the event. You can engage your visitors during the event
and encourage interactivity. You can
also involve friends, fans and followers who are not on site by sharing
content, posts and comments.
The social media as a
sales channel is a possibility but don’t rely on it. In addition to developing awareness and
loyalty, the main objective of a company is selling products and services. Much of your prospects spend some time on
social networks. Therefore, it is
important to be present with a company page in order to arouse the interest of
users and encourage them to purchase.
Dialogues, recommendations, feedback and reactions of other customers of
the company can positively influence the buying decision of your fans /
followers or other users. The purchase
can then act directly on the social network via an integrated store, by
redirecting the user to the website of the company. Create a buzz marketing to encourage
purchases.
Involve your network in
various activities and actions around your brand, helping to develop a sense of
community and increased involvement vis-à-vis your network. Invite your fans
and followers to interact with your brand through surveys, questionnaires and
feedback.
