Real Estate Social Media Marketing Tips and Tricks
The biggest difference between a good negotiator
and is a bad negotiator is marketing.
New technologies should be at the heart of your
strategy. A good real estate agent
invests six times more in new technologies than the average retail business.
Its investments are mainly in:
An efficient website that focuses on lead
generation through proper distribution of your property.
Real estate CRM software that includes all of his
contacts in a database qualified. This tool also enables it to generate leads,
and especially to exploit them.
The e-mail marketing side (e-mailing, newsletter)
to help maintain contact with all customers. It distributes its property and to
sell or rent easily and automatically to all contacts in the database.
Active participation on social networks will
always work to win new customers, and the major tools you should use to
disseminate your website contents are:
Youtube: this media can post videos to be viewed
by a large number of Internet users.
Blogging: the right real estate agents are very
active in their blog on the one hand, to optimise their SEO and secondly, to
build a real library of articles they can use to prospect for new sellers and
buyers.
Twitter and LinkedIn: A good real estate agent
uses these platforms to disseminate its messages and the different content of
his blog. These actions allow then to generate recommendations and demonstrate
its expertise from a multitude of Internet users.
Marketing budget - to summarize:
A dedicated marketing budget is the key to
success. In fact, a successful real
estate negotiator spends 10 times more on marketing than poorly performing
agents. To coin the old phrase, you have
to spend money to make money. Put some
of this budget into staff hours whom simply operate social media solution, and
make social media another first port of contact. Quite often a person will have only one or
two questions from the adverts they see, so make social media a way for them to
ask, and get a quick answer. If some
places are getting the same question repeatedly, then this can be a way that
people may simply look down the previous conversations to get their
answer. You can even attach these
conversations to your adverts so that new viewers can see them too.
Where are their investments in marketing placed?
They hire an (a) assistant(s) to assist in their
marketing strategy, SEO of their website, etc..
Real estate agents who successfully apply social
media marketing buy 2.75 times more traffic and internet service (Adwords) than
other real estate companies.
Good negotiators also buy advertising inserts in
local newspapers so as to be visible from everywhere, and in all media; no more
door to door or telemarketing. Good real estate agents prefer to focus on
strategic areas that generate business, and make use of specialized professionals
(SEO, website, etc.) to generate maximum leads and thus increase their
turnover.
