Social Media Listening Tools, Platforms, and
Strategy
Keyword Tools
Google keywording tool
Wordtracker(paid)
Trellian keyworder discovery (paid)
Google’s Webmaster’s tool
Google Insights
Google Trends
Google's keyword Search based tool (free)
Hitwise
Keyword Discovery
RSS Readers
Makes it a simple process
to scan search results on Google Alerts, Twitter and Technorati.
Bloglines
Google Reader
Netvibes
Monitoring Tools for beginners
Google Alerts
Facebook Monitoring Tools
Facebook’s open Search
Social Mention
Twitter Monitoring Tools
Use your account to listen
RowFeeder
SpreadSheet Aerobics
Free Alternative Monitoring Tools
BackType
Yahoo
Pipes
HowSociable
IceRocket
Boardreader
Omgili
Forum
Trendrr.com
SocialMention
Surch
Tube Mogul
Lets you upload and track
videos on:
Vimeo
YouTube
Revver
Crackle
Dailymotion
Tools which help you to identify social media
influencers
Mailana
Twitalyzer
Twiangulate
Mention Map
MyTweeple
NodeXL
Klout
PeerIndex
Twitter Search that goes into a spreadsheet
Research.ly
Crowdbooster
RowFeeder
Facebook Analytical Tools
Export.ly
Facebook Central
Social Media Management Tools
NutshellMail
Postling
Spredfast
SmallAct
Sprout Social
ObjectiveMarketer
Vitrue
Hootsuite
Ripple6
Professional Listening Tools
BuzzLogic Insights
Techrigy
Orchestra Platform
Radian 6
Reputation Defender
Visible Technologies
Brands Eye
Buzzmetrics
Cision
Trackur
Sysomos
Sentiment Metrics
Other Tools:
Sendible
Chartbeat
Awe.sm
bit.ly tracking
FeedCompare
TubeKit
Wordle
Keep first in mind that a
strategy is not limited to tools, or a mere presence on social networks. A strategy is reflected in the upstream
struggle, and should not be seen as an obstacle to business development but as
a catalyst for opportunities, be they commercial or relational personae (sounds
sexy doesn‘t it).
Start with a simple
strategy
Be clear about your
goals. It is important to define your
goals in terms of online presence.
Is it to make more money?
To educate new customers about your brand or
your product?
Is it to be as competitive as possible?
Is it to find users who may become ambassadors
for your brand, and help to change your product or service with positive and
negative feedback?
Is it to optimize your processes customer
support?
Is it to boost your online reputation?
In short, each company
has one or more targets for social media strategy. You must recognize these points as it will
help you to set parameters (KPIs) later, with which to measure your ROI. Often your ROI is calculated on the amount of
staff hours you put in, and any subscription fees you pay.
Identify the right people
(staff) and assign slots for conducting business on social networks. A fundamental point of the effectiveness of
your strategy will be linked to the choice of the person(s) who will manage
your activities on the social media you choose. The time consuming aspect of
the management of social networks is clearly proven, and too often overlooked
by companies. So, be sure that the
person or persons involved in your strategy are available online and pull clear
of the slots/platforms so they can work in good conditions.
Twitter
Ideally you should Tweet
daily (1-2 tweets or retweets per hour for example) and pass information
related to your business, your industry, your services, your discoveries, and
anything else of interest.
Facebook
You should publish on
Facebook every day either with an article, or mention an article on your blog,
poll your Fans on the use of your product, run a quiz, upload a video to market
your product, basically, anything to encourage interaction.
Blog
Blog and promote your
business at minimum once a week (once a day or every 2 days ideally). You
should provide quality content regularly, this will mean that your blog will
(in theory) be well positioned in the engines
LinkedIn
Upload onto LinkedIn as
often as possible, looking for new contacts (customers / partners or others).
