The Dynamic Parts of SEO
There are multiple factors of SEO that come together to create a strong SEO strategy. Big or small, they all carry a high level of importance if your organization or business wants to achieve and sustain long term rankings.
On-Page Content
On-Page content encompasses four major factors of ensuring relevancy and freshness of your site to help with your contents search results.
Quality – Publish unique and relevant content to raise the quality of your site.
Keywords – Find out which keywords will be appropriate to incorporate into your website. Only use the words and phrases you want to be found for, and place your targeted keywords in the Meta data of your website title, description, or image.
Engagement – Learn about the statistics and levels of engagement on your website by looking at site analytics – CTR, bounce rate, time spent on page and site, and total pages visited.
Freshness – Update and refresh your website’s content often. This will keep your website up to par and help it become more competitive amongst other sites.
Website Coding
Your site should be optimized for better crawlability. Design the navigation of your website to be easy, and get rid of any dead-end or chained redirects. Another thing to take note of is your URL structure. Organize your content to create a logical structure of your URLs and place readable words in them when possible. Lastly, configure your Meta tags to contain proper descriptions for the site map, titles, alt descriptions, and headings throughout the site.
Main Elements to Your Website Architecture
Your website architecture should be organized in a way that enhances the user experience, thus enhancing your chances of a better SEO. Make your website simple enough so that it does not take a long time to load each page. Also, incorporate breadcrumb links into your site. They let users keep track of their locations within the site and promote a higher level of usability. In addition, create a logical hierarchy structure within your website so that your navigation is orderly and straightforward. On top of that, make sure to allocate a page to each category and product to build your rank as well.
Off-Page Factors
Like the On-Page factors, your Off-Page factors contain four sections and play a strong role to your online presence as well.
Social Factors
A great way to boost your SEO ranking is by becoming more social online. Having pages on social media sites such as Facebook, Google+, and Twitter are beneficial as “likes” and “+1’s” are being used as ranking signals and “tweets” are being used to index content. Also, as the number of your fans, friends, followers, and connections increases, your credibility and social authority will increase as well.
Other social tools that many organizations and businesses are starting to recognize are blogging, social forums, and online directories. A blog is a great promotion tool if you post regularly with unique and relevant content. You will attract more traffic and all of this attention will boost up your ranking. Social forums relevant to your industry are another way to raise your level of SEO. Engaging in them will show off your expertise and claim to authority. To strengthen your SEO strategy even more, create complete profiles of your business or organization on online directory sites to let other people and the search engine know more about what you do.
Reputation Management
You should constantly monitor how the internet views your business or organization and try to build your trust and credibility, which are vital for long term success. To raise your website’s reputation, create high quality back links that lead back to your website. Also, consider visiting review sites, such as Google Reviews, City Search, and Yelp to find out what your past customers had to say about your work.
The other aspects that control your online reputation of your domain are the age and authority of your website. The longer your website domain or page has been online, the better ranked it will be. As for authority, you can build that as you create and insert content into your website that shows your expertise.
Searcher Personal Preference
The searcher’s personal preference has a main input when it comes to SEO rankings. Their personal settings, search history, search preference, and location all work together to help build the strength of the website.
Links
There are 4 important aspects to links. The first one is anchor text, which can be added to your site by placing links that point to your pages with the right keywords in the right areas. The second aspect is link relevancy, which involves adding links to your site that relate to your content. The third part to links is quality. This can be achieved by incorporating links from only high quality relevant websites, and the more you have, the better. The last component to think about when improving your links are linking to consumer reviews, online directories, and forum comments, to show that you know your industry and offer great products or services.
Together, these On-Page and Off-Page factors will work to create a huge effect on your SEO ranking level. As you consistently build on these factors, your searchability will increase immensely and your goals of SEO success will be achieved.
