Twitter Marketing Tips and Twitter Marketing Strategy
Pay attention to your
branding
Create a custom Twitter
background that presents your brand in a relevant way to your potential
customers. This has the following
advantages:
Personalization and Presentation - You can
represent yourself and your business so as to help people understand who you
are and what you offer.
Contact information - You can create
additional information, go beyond the 160 characters in your short biography.
Individual branding - The fact that you
include your contact information helps to show that you are the "face of
your business" and gives them additional information about your
background. This will help potential
followers see what you do and why you should follow you.
Set your business
strategy before you plunge your business into the Twitter world
Twitter can very quickly
leave you with a big fat nothing, if you fail to advance your marketing
strategy. Many staff hours may be wasted
for nothing more than filling server space.
Who is your audience?
What do you expect from Twitter?
Will your content help them solve problems or
satisfy needs?
Once you have a strategy,
develop your content carefully. It's not
about Tweeting as much as possible, but more to offer added value. No matter what you do, do not be boring. I met a boring person once…..I forgot his
name.
If you are looking for
Twitter to be a direct sales platform, then you will be disappointed
Nuff said.
Re-Tweet others as you
wish to be Re-Tweeted
If you find Twitter a
link to a useful Blog post then leave a comment there, and re-tweet the
post. Your followers may also follow
this person too, and so will also see your comments as well as your re-tweets.
The correct way to market
your business on Twitter is to take part
Talk (type, duh) about
what you think about new events in your business, customers, and you, also
mention people with whom you work. Do
not make the mistake of just talking about yourself (or your company). Only when you begin to care and show interest
for others will the sentiment be returned.
Tell people what you are
For example there is a
great set of comedy releases created by the Onion. They do some really funny and well financed
comedy. You can find them on YouTube all
the time. They have their own website
too. On every video they start with a
phrase like “this week on the Onion” or “Today our Onion reporter” or “Speaks
to our panel on the Onion”. They often
end their videos with, “next week on the Onion”. In your Tweets, find a way of putting your
company name in there at least once every few Tweets. Do it more if it will occur naturally. So let’s say you are leaving a comment on a
Michael Caine fan club post. If you can
also squeeze in stuff like (in this example the “onion” represents your company
name), “Oh yeah, Sally from the Onion
reception met Michael Caine too”, then so much the better.
Combine Twitter and
Facebook
Do NOT re-post stuff on
Facebook or on Twitter. Keep each
content separate, but if you are tweeting about the progress of your fun
runners run to Scotland, then mention that you are running a “guess the time of
arrival” competition on your Facebook page.
