Word of Mouth Marketing Statistics and WOM Marketing Tips
Word of mouth marketing
statistics are pretty much immeasurable. Companies who claim to have
infiltrated massive groups and produced X-amount of chatter are lying to you.
The only real way you can measure word of mouth marketing is through an
increase in sales, which is due to nothing else other than word of mouth
marketing. So for example if your word of mouth marketing goes hand in hand
with a poster campaign, then you have no way of telling if it was the poster
campaign that caused the sales. How do you know that the poster campaign did
not hit the streets at the optimum time and cause the increase in sales? Even
if you can attribute your increase in sales towards nothing else, other than
your word of mouth marketing, there is still no way of knowing how many people
that the information went through. Programs and data may give you a clue, but
you can never be sure. Your increase of 10% in sales may be due to word of
mouth/web chatter between 50 people, or between 300,000 people. You will never
know for sure.
Marketing means that you
know the market. You are known by the market that you sell and communicate to on
a regular basis. Marketing by adaptation to the environment involves your
competition and other influences outside of your targeted consumer groups.
Viral marketing spreads
web chatter and word of mouth messages through campaigns that have the
propensity to spread themselves, and multiply spontaneously between people. The
fundamental concept that distinguishes viral marketing from the traditional one
is that the idea-virus spread is initially through a niche of people, usually
influencers of issues, to then be propagated on a wide scale thanks to the Internet.
Electronic communications and social networks facilitate the exchange of
information very quickly. Fully understanding the dynamics underlying the
different social networks can create effective marketing strategies in order to
spread information virally.
Ambient advertising is
location based, and consists of using the physical environment as a
communication medium to convey messages brands or products, in which there is a
low concentrating of advertising messages. Guerrilla marketing is a complex
unconventional communication technique that aims to achieve maximum visibility
with minimum investment, which is quite often followed with a high degree of
word of mouth chatter. The key point of guerrilla marketing activity is the
surprise effect.
Buzz marketing is a kind
of word-of-mouth marketing that occurs at high frequency, as a result of a good
marketing campaign. Buzz marketing is a set of online and offline marketing
activities, aimed at feeding the conversations of people around the brand and
its communication activities.
